Definitions
from Wiktionary, Creative Commons Attribution/Share-Alike License.
- verb to change the brand
name ,logo , orimage of aproduct orcompany - noun a change to the brand name, logo, or image of a product or company
Etymologies
from Wiktionary, Creative Commons Attribution/Share-Alike License
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Examples
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Must admit the Cartoon Network rebrand is one of my top favorites, though some of the sports rebrands covered here are interesting as well.
The List: 40 Memorable Channel Branding Campaigns from 2009 « Art & Business of Motion 2010
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The channel rebrand is being helmed by UKTV’s marketing team (Tom Lucas, Sara Holt, and Gemma Parkinson) and Red Bee.
UKTV Channel Rebranded as Blighty Launches « Art & Business of Motion 2009
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The rebrand is being led clientside by Virgin Media TV’s brand marketing director Jeff Dodds.
Virgin 1 Set to Unveil New Brand Identity « Art & Business of Motion 2009
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The rebrand is a bid by BBC management to expand the awareness of its digital stations, with extended versions of Radio 4 favourites such as The Now Show and The News Quiz, and Archers spin-off Ambridge Extra.
Chris Evans loses half a million listeners from Radio 2 breakfast show 2011
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The rebrand is the brainchild of urban regeneration company the North Northants Development Company (NNDC).
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The rumor that first sparked interest for the rebrand was a short Twitter update attributed to an unnamed Microsoft executive.
ISEdb.COM - Articles 2009
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Was it a coordinated campaign by the university to "rebrand" itself, or something spontaneous?
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-- In any case, markets tend to forget quickly past financial misdemeanors once a country has managed to "rebrand" itself as a trustworthy partner offering good return on investment.
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In an attempt to "rebrand" Arizona, whose recent immigration law has been called racist, Governor Jan Brewer bans teaching ethnic studies.
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In an attempt to "rebrand" Arizona, whose recent immigration law has been called racist, Governor Jan Brewer bans teaching ethnic studies.
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